Covert, much?

This is Rihanna filming the video for her brand new single in a fetching eyepiece. Does it stir great feelings of excitement in you? No, not really. Us neither. Bizarre, isn't that!? There's no media hype surrounding Rihanna's comeback which is just utterly straaaange considering how HUGE her last album was (more singles/number 1s etc. than any other album in recent memory). Why the sudden dearth in Rihanna-citement? We have no idea.

We only know one thing: this new single had better be utterly fantastic or Rihanna's role as biggest pop star in the world may be usurped as quickly as it was claimed. Make it a corker plz, love.