"Get Sexy": A Revised Perspective.

We're not sure if you've ever noticed, but trends do not come and go any quicker than in the world of cheap High Street jewellery. One month it'll be all about necklaces with cherries. The next it's all about owl brooches. Where these trends come from and why they change with such alarming regularity, we have no idea. But that's the way it works. A couple of years ago, it was in fashion to wear necklaces with keys on the end. This was directly inspired by Gwen Stefani's second album campaign, and for a month or so they were ubiquitous. Then, without notice, they were gone, and replaced with ladybird pendants, or squirrel hairclips or something. This single is the equivalent of a ladybird pendant. It is so ridiculously rooted in the now, that for the moment it can't help but engage your pop-angled senses. But in a figurative month from now, when it's all about metaphorical chain-mail mini-bibs, this is going to sound more dated than an out-of-date packet of over-ripe dates.

Of course, we were of this opinion right from the start, but we were momentarily blinded by the excitement of seeing 'the' Sugababes return to waters of a more 'pop' sensibility. We now see the errors of our way.