S&N

8.6.10

It was inevitable.

When you have practically single-handedly created one of the most brilliant, infamous, excessive, exposed music videos of all time, the world is going to be watching with the combined scrutinisation of the glittering gays of the world wide web. Something MJ and Madge didn't have to cope with. And so following the milestone which was "Telephone", the way-beyond-eagerly awaited "Alejandro" premièred about nine minutes ago. We know we're not the first ones to say/think that the whole blind GaGa devotion thing is getting very old and very fast - as we read on another blog recently, the GaGa gays who mock and pour scorn on the Justin Bieber obsessives are no more normal/sane themselves. This woman. Can do. No wrong.

The fact of the matter is, "Alejandro" is a beautiful video. There's some "Rhythm Nation" dancing, there's some Hayley-from-Coronation-Street haircuts (always a bonus, regardless of the situation or medium), there's lots of frotting with muscle Marys in stilettos. It's your classic 'weird' GaGa. She's so avant garde. She's so revolutionary. She's re-invented the music video, again. Well no, she isn't and she hasn't. She's an excellent popstar who is creating different music videos to the broad majority of most artists today but she is not innovative - in fact she is quite shamelessly derivative. Aside from the Janet choreography, the Madonna comparisons which have always been there and which will continue to come, will only be inflated further by this video. It's impossible to watch certain large sections of the video and not experience flashbacks to "Vogue". That's fine. We're not knocking it. What we're saying is, can the comparisons between GaGa and the fucking Messiah calm down?

Watch the video. It's good. It's beautiful. But it's not going to change the world. Hell, even "Telephone" didn't - it got something like four zillion YouTube hits, it was nine minutes long and it had Beyoncé in it. It was a milestone achievement but again, it didn't change the landscape of pop. Enjoy "Alejandro".

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