Inneresting... *strokes chin*

People love to bang on about new mediums and new media platforms that'll help resuscitate the stale ol' music industry and its set-in-its-ways dinosaur-aged business models but most supposed innovations are either tedious, cynical or unsuccessful. Here's something intriguing and bizarre. Arcade Fire have made a video for "We Used To Wait", not in and of itself a strange or odd thing to do, but the video they've created is unlike anything we've seen before. At the start you type in the address of the place you grew up, and then using Google Streetview, some sophisticated technology (or something) creates a set of a constantly opening and closing windows that depict running, birds, birds-eye views of your hometown, trees springing up in its city streets etc. etc. There's even a section in the middle where you can draw and/or write a postcard to your younger self.

Now I'm sure there are readers who've experienced the aforementioned video and thought "that's been done". Perhaps it has. If you know of an interactive video similar to this that we should know about, then let us know so we don't look like TOTAL fools for proclaiming this groundbreaking. But to us, it feels like new and fresh ground. Sure, it isn't perfect. Technically it could use some honing and fine-tuning, and we can only imagine what wonders could be created as the technology develops, but for now it's an intriguing experience and not one that feels gratuitous or for-'innovation's-sake. Arcade Fire's latest album, The Suburbs, is a love-letter to youth and nostalgia and vast and frightening change and using 'footage' of a viewer's unique hometown as a starting point for an interactive video seems inspired.