Rihanna's new video comes across as an expensive high-end perfume advert crossed with a prime-time Topshop commercial. There are elements of Dalí, hints of recent Kelis, and a practical RIOT of colour. There's been some talk of 'boring' already but we have to say... can you imagine any other major female star making a video like this - all abstract and dreamy? Well there are a few but can you imagine any other major female star who can command such a large budget making a video like this?
It's a beaut.
13.10.10
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