Anyway, that out of the way, we'll move on with the proceedings. This is odd not because of the video itself, but because of something we read ages ago. In January rumours started circulating on the internet that the video would be 6 minutes long, a 'to-be-continued' type o' situation with "Sleazy" following as the sequel. It would be shot in Hawaii by Diane Martel, next to a volcano and feature lots of red and green. Now these were unofficial reports and potentially pulled out of the ass of a crazed fan. But considering the actual video seemed to be shot on a very tight budget, and to be the kind of gimmicky "we'll shoot it all in one room in one afternoon" feel of something rushed or thought up at the last minute... was the original volcano-featuring, Diane Martel-helmed, 6 minute long, red and green extravaganza scrapped after it was shot and hastily reworked?
If this is the case, it wouldn't be the first time it happened. Back in 2009 we posted a picture of Little Boots with daringly iridescent, glittery éjac faciale eye make-up on the set of her video for smash hit pop song "Remedy". We were also treated to pictures of dancers in PVC, and news that the video would be set in space and feature exploding glass. When the actual video came out (a sub-Kylie kaleidoscope of keyboards and flashing lights)
And that's not all, either. Alexandra Burke's recent number 1 single "Start Without You" featured one of the most mindbogglingly cheap/aesthetically offensive/unknowingly camp videos of all time. The kind of thing an ageing dance diva might turn her nose up at and say "too far, gurl, too far". Why, you might ask, was the video for the lead single of a major artist's rerelease so awful, especially considering this song was, in the end, a hit? No, not because the song itself is a dreadful earsore destined to induce ear-bleeding for decades to come. No, because the original video shot was scrapped at the last minute and this was the cheap replacement. Here, is proof.
But why? In each of these cases a video that sounded and/or looked like (at the very least) a lot of fun was totally dumped (and therefore a hell of a lot of cash and time doubtlessly flushed down the toilet) with no explanation offered and a shoddy stand-in offered instead. We may never work out the reason, seeing as there is very little information on offer (i.e. we can't be bothered to look any longer) but considering how keen record labels are to cover up major disasters, part of us isn't surprised. We are however, super-curious to see these original works. What was so awful about them that they had to be totally and utterly scrapped? Were they really that unsalvageable? They sound like the camp disasterpieces that never were.
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