S&N

20.10.11

Tumblr: The Movie


How to expertly appeal to Youths by seeming to embody Youth Culture whilst actually having had it cynically manufactured by a board room of people on coke:

1. Do Your Research: someone has clearly spent actual time scrolling through Tumblr (the new Myspace which was the new Bebo) and making actual detailed and accurate notes about how and what gets disenfranchised young people with an internet connection going. Here's a comprehensive list:
  • 'meaningful' script rendered with sparklers/tattoo gun
  • washed out cinema-/photo-graphy
  • creepers, denim, double denim, triple denim
  • coloured smoke bombs/flares
  • fields, nature, lightning, projections thereof
  • 'extreme sports' (skateboarding)
  • bleak cityscapes
  • wearing clothes in the bath
2. Don't Forget the Classics: there's nothing like a golden oldie and there are certain things that are going to appeal to the young and 'hip', no matter what decade it is. All of these are featured in a seeming BLITZKRIEG of teen hedonism:
  • the sex times
  • the drug times
  • the smoking times
  • the stealing times
  • the gambling times
  • the puking times
  • the fighting times
  • the violent times
  • the hopelessly naive, opportunistic but also optimistic young/first love times

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