We love Nicola Roberts. We shouldn't feel the need to add that disclaimer, but the internet being what it is, we're just protecting ourselves from HATEFUL COMMENTS.
Anyway, her new video, "Yo-Yo".
Fake houseparties in music videos can be notoriously hard to pull off. For every "Just Dance" (which despite being one of Germanotta's weakest MVs to date, still managed to successfully create the impression of a genuinely good houseparty) there are a handful of music videos that either don't have the budget or haven't hired extras with enough wild abandon so end up looking like awkward and staid affairs.
Unfortunately Nicola's isn't quite a success. BUT NEVER MATTER. Who really gives a shit if the 'party' in question looks like several 30-something hipster ladies who work in media and pr bouncing like hyperactive hares and rabbits in a large creepy wet room when you have SEXY NICOLA LOOKING IMPECCABLE.
Srsly. The music video is supposed to be emotional and narrative. It's supposed to draw you in and make you relate, then cry. But it's not, really. Or not to us, anyway. To us it's about bathing in the magnificent glow of Nicola Roberts Esq.'s beauty.
1.12.11
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