WHY???

We get that RiRi had to shoot a cheap, simple yet effective video, considering ALL of her time is currently being taken up by touring so relentlessly, that time travel has had to be invented just to accommodate her schedule. BUT. We are 99.9% sure that this video would have been 99.9% better if they had not SULLIED it with all that pointless, tacky font-play. If Rihanna has proven anything in her glittering and illustrious pop career, it's that she's sexy and charismatic enough to carry off a video where not much happens except she writhes, touches herself and wears a parade of hot outfits. She, of all people, doesn't need the karaoke words to pop up every 3 seconds just to make the video more visually stimulating. She can be visually stimulating just by sitting on a chair in a hot weave. Irritating.