Four days ago, on the day Marina Diamandis had previously stated her new video for "How To Be a Heartbreaker" would be uploaded, it wasn't. To explain the situation, Marina, much like many people of the modern era, took to Twitter to allay the fears of her fans. This was what she wrote:
So, someone at my record label wont let me release the video bc I look ugly in it apparently + we need more $ / time to paint out ugly partsTo which Little Boots, who is also on the same label, and who similarly had problems with a video ("Remedy") that was deemed unacceptable by someone and quickly reshot, replied: "I think I know that guy!" (or something to that effect... the tweet has now been deleted).
— MARINA &THE DIAMONDS (@MarinasDiamonds) September 24, 2012
We previously wrote an article, around about the time Ke$ha's aborted and then reshot "Blow" video came out. Basically, we want to know - because we're nosey and obsessed with pop - why these original videos were scrapped! In Marina's case, we want to know why the original video was deemed unacceptable. Marina's label were quick to assuage fans on twitter by saying that they love "M" and think she's not a 'minger'. So what was the reason? Perhaps we'll never know.
Anyway with regards to the final product itself: as always, Marina looks headturningly beautiful, if a little fake-tan streaky. We do wonder what the meeting to come up with the treatment for this was like though. Maybe someone drew a Venn diagram that had two overlapping circles. One said "lovers of gay porn" and the other said "Marina Diamandis fans" and they pointed to the large intersection and said: "THAT, is our concept".
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