Perezcious

The four riders are on their way, a reopened Hellmouth is spouting demons far and wide, the Grim Reaper is out skewering babies on his rusting scythe, the obese are exploding and the planet's resurrected dead are harvesting the brains of the living innocent: Perez Hilton is starting a record label. Having scant information on this horrific, world/collective human taste/decency-endangering development and an even smaller amount of motivation to find more, that's all I can really state in cold, hard and terrifyingly factual terms presently. But if that's not blood chilling enough, I can venture into some wild and totally unrealistic speculation as to what this crime against civilisation's vast archives of sophisticated and innovative musical composition,composers and musicians, could hold:

• He signs terrible people; or worse, he signs good people.
• He engineers any visual representation of artists to accommodate self-congratulatory cameos of himself and his various products ad nauseum (sp?).
• His blog improves.
• His blog worsens (if that's possible) and bloats/expires from even more shameless self promotion.
• He ropes in various celeb mates to feature on tracks, and subsequently tarnishes/ terminates their careers.
• Or he could just use the above to jump start his own career in music and to ravage the collective ear of humanity. (His offering of "The Clap" for Another Gay Sequel: Gays Gone Wild is proof of how potently bad, and cranially destructive, a music + Perez combo can be.)
• And, most terrifying of all, it could be the beginning of an illustrious, lengthy and wildly successful pop career, enriched with musical variety and complexity, and ardently supported by all his famous contacts.

But you never know. Perhaps he will make some wise or tasteful choices and afford himself some much needed time out of the public eye. Considering his championing of various talented, and previously obscure, artists he could discover and foster some potentially exciting new musicians. However, it seems that increasingly in Hollywood, just like the T-shirts, denim lines, perfumes and handbags, record labels are becoming the new opinions/colonically irrigated, fastidiously bleached arseholes: everyone's got one. Will he have the quality to overcome the vast quantities of other upstart (possibly mediocre) labels?

(And there was a article in The Guardian that handled this a lot more coherently and comprehensively than I have. Link.)