S&N

8.5.11

Hmm.

It's taken us a whole month to get round to writing about this mostly because for ages it wasn't on Youtube and we hate embedding videos from Myspace. Don't ask why. It just don't look as sleek. And we're vain.

Anyway, this is the video for Natalia Kills' first proper single: "Wonderland" (apparently "Mirrors", "Zombie" and "Activate My Heart" were all buzz singles). The song is a weirdly beguiling mix of soaring melody and oddly noisy and noodly production and the video is... the video is...

The video is disappointing. Not that we held out hope for a masterpiece, from Natalia Kills. She is, after all, in the infancy of her career, doesn't command a huge budget, and from what we can tell, is not as smart as she'd like us to think (to put it politely). We're disappointed because the teaser trailer made it seem like something to be excited about. Here are the things that don't do it for us:
  1. The flashing words: yes, yes, all very Barbara Kruger, but 'IT'S ALL LIES' is clumsy and awkward and cringey and the kind of thing people would put on their emo Bebo profiles before Myspace got big (yes, that long ago).
  2. The 'censored' bits: there is an uncut version that was also hosted by Myspace video but doesn't seem to be on Youtube (to be honest, we haven't searched extensively) that showed what was beneath the concealments and apart from a rather striking and shocking frame right at the end, it was mostly just a load of cupcakes with medicinal pills stuck in them. Yawn.
  3. The lack of a proper dance routine: perhaps Natalia is just not very competent, dance-wise, or perhaps she just prefers not to (which is lazy). Who knows. The odd thing is, she indulges in routines in her live show, so why not in her video? We are bored of up-tempo synthpop songs with no dancing in the video (Katy Perry we are looking at you also).
Other than that, it's all slightly less boring than her last video, but just as visually slick. So... well done? We're not sure where this is going any more, to be quite candid, so we'll wrap it up.

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