S&N

17.6.11

The Edge of Snoring

Very recently, Robyn released a video for her new single, "Call Your Girlfriend", in which she danced around a large warehouse. The video contained only one outfit and one location and yet it was one of the most wonderful, heart-soaring and watchable videos in recent memory. One of the reasons the video was so 'basic', was, we presume, because of money restraints. Whilst she has a strong, loyal following (hipsters + gays), she doesn't command a multi-million-dollar budget and so she has to be inventive and creative. As Paris from Gilmore Girls once said: "Some of the greatest art is created under oppression". Not that Robyn is oppressed but... ok we'll stop now.

Lady GaGa, on the other hand, has tried a similar trick and come up with a video so boring that we can't quite bring ourselves to watch it again. We know what she was aiming for: epic, simple, iconic, something like that. But for some reason, it just isn't working. Maybe La Gags' facade of star quality is beginning to wear off, and her self-consciously outré stages, sets and costumes are all to hide her shortcomings in that area, finally exposed. Maybe not.

Maybe they had something more elaborate planned, as internet rumour is suggesting, with director Joseph Kahn, who helmed her "LoveGame" and "Eh, Eh (Nothing Else I Can Say)" videos, who was ALLEGEDLY unceremoniously given the boot over creative differences. Maybe they didn't like his vision and this was all they could come up with at short notice. We once wrote an article about videos that are made this way.

Whatever the reasoning, this is not something we'll be returning to again and again.

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