*claps*

Nelly Furtado's current album campaign isn't going very well. The first single, "Big Hoops (Bigger The Better - No Innuendo, I'm Really Talking About My Earrings, Promise)" was a minor hit in the UK but a flop almost everywhere else, and despite being a bonkers piece of modern pop brilliance, its follow-up, the album's eponymous "Spirit Indestructible", was an even bigger flop.

So now she's pulling out the big guns before the label presumably completely give up and it's this. Well... it could be worse. It's definitely a grower, and although it hurt our heads the first time, we've now come round to it and are fans of the ditty and accompanying video, if not stans.

Unfortunately, the time for a moderate grower with only one riff, two hooks and no big euphoric moment is NOT at the point where you're supposed to be salvaging a major comeback from disaster.

Also, we love you Nelly, you keep the quirk at the centre of major label female popstars alive. But you really shouldn't have disappeared for almost 7 years at the point when it's most key to cement your legacy and status. Otherwise you end up with this: great pop music, mostly ignored, no rabid fanbase to propel you to the top and what will probably result in a tiny budget for your next project. 'Just sayin' as people seem to love to say.